Sensodyne Complete Care is powered by a unique technology called NovaMin, that delivers the natural building blocks of teeth (calcium & phosphate) to sensitive areas creating a tooth-like mineral layer over the dentine surface. If you have sensitivity, it can be a sign that your teeth are vulnerable due to enamel wear or receding gums. Left untreated, the problem could get worse. Clinically proven relief from the pain of sensitive teeth. * Protects against sensitivity * Fights cavities and plaque * Helps strengthen tooth enamel * Helps bring back natural whiteness * Minty flavour for fresh breath New Sensodyne Complete Care has been specially designed for people with sensitive teeth. With twice daily brushing it: creates a protective mineral layer over sensitive areas to shield you from the pain of sensitive teeth strengthens & re-hardens enamel helps protect against plaque helps maintain healthy gums freshens breath helps restore natural whiteness gives a clean feeling. Sensodyne Complete Care is powered by a unique technology called NovaMin™, that delivers the natural building blocks of teeth (calcium & phosphate) to sensitive areas creating a tooth-like mineral layer over the dentine surface. Warnings Keep out of reach of children. Not for use by children under 12 years of age, unless on the advice of a dental professional or doctor. Sensitive teeth may indicate an underlying problem which needs prompt care by a dentist. If symptoms persist or worsen consult your dentist. If irritation occurs, discontinue use. Carton ends are sealed for your safety. Do not use if seals are broken. Ingredients Glycerin, PEG-8, Hydrated Silica, Calcium Sodium Phosphosilicate (Novamin), Sodium Lauryl Sulfate, Sodium Monofluorophosphate, Titanium Dioxide, Aroma, Carbomer, Sodium Saccharin, Limonene. CONTAINS Sodium Monofluorophosphate 1.08%w/w (1450ppm Fluoride). Directions Always follow the label. Brush twice daily and not more than three times. Minimise swallowing and spit out.