L'Oréal Paris introduces Infallible Le Rouge Lipstick for luxurious, comfortable, and long lasting lip color. Infallible Le Rouge offers 10 hours of vivid, high definition colour and shine, while the hydrating Vitamin E keeps your lips moist and comfortable. Discover a true colour payoff in a creamy, conditioning base that applies evenly without flaking or fading. Available in a luxurious range of 18 shades. Science Behind the Beauty The new Infallible Le Rouge formula is based on L'Oréal's Colour Bond Technology that features a flexible network that captures and fixes colour on lips. How? An association of adhesive polymers that allows for the longevity of the lipcolour, as well as sillicon micro spheres that ensure only the richest lipcolour will be left on a woman's lips.