Especially created for coloured hair • Helps keep colour vibrant for up to eight weeks • Formulated with Vibrant Colour Lock • Leaves coloured hair feeling silky and manageable every day • Progressively nourishes with regular use • Gently cleanses for daily use Many of us love the look and feel of freshly coloured hair – our hair shines as bright as we feel inside, and it’s only natural that we want that feeling to last as long as possible. If you’re wondering how to make hair colour vibrancy last longer, the secret is using products that will nourish your coloured hair. We’ve developed Dove Colour Radiance Shampoo to do just that – the unique formula with Vibrant Colour Lock helps keep your colour vibrant for up to eight weeks, making it our best shampoo for colour treated hair. This gentle and protecting shampoo for coloured hair instantly smoothes and progressively nourishes hair, making it look and feel beautiful, strong and healthier day after day. Simply apply Dove Colour Radiance Shampoo to wet hair, lather and rinse. For best results, follow up with Dove Colour Radiance Conditioner.