Makes fighting cavities fun so children establish and maintain good oral hygiene habits from the start. Great taste and exciting sparkly look makes children rush to brush Clinically proven protection against cavities Colgate's fluoride formula fights the food acids that cause cavities by strengthening tooth enamel, leaving children's teeth harder and more resistant to cavities. For children 6 years + Active Ingredient: 0.76% W/W Sodium Monofluorophosphate 110g tube The material used to give the sparkle effect is harmless and completely safe for childrens teeth. Let Spider-Man help your children establish good oral hygiene early. Colgate Spider-Man Sparkling Mint Gel kids toothpaste strengthens enamel and leaves your children?s teeth more resistant to cavities, with fluoride levels suitable for ages 6+.