Colgate Advanced Whitening Plus Tartar Control toothpaste is infused with Micro-Cleansing Crystals that polish away surface stains from the enamel and promote the natural whiteness of teeth. Since tartar absorbs stains more easily than enamel, additional antibacterial ingredients in this formula fight the yellow-brown mineral build-up even harder. Colgate Advanced Whitening. Colgate Advanced Whitening Plus Tartar Control is a whitening paste with Micro-Cleaning Crystals clinically proven to gently polish and effectively whiten your teeth. It fights plaque and cavities to ensure your teeth stay as healthy and strong as they are white. - Whiter teeth in 14 days. - Effectively removes surface stains. - Fights tartar, cavities and plaque. Gentle on enamel. Tartar is a yellow mineral build-up that can dull the natural whiteness of your teeth. The advanced formula contains ingredients to help prevent tartar from sticking to your teeth and effectively whiten your teeth, lifting off stains to give you whiter teeth in 14 days. Ingredients Water Hydrated Silica Sorbitol Glycerin Sodium Tripolyphosphate Sodium Lauryl Sulphate PVM/MA Copolymer Flavour Titanium Dioxide Tetrasodium Pyrophosphate Cellulose Gum Sodium Saccharin Carrageenan Sodium Fluoride.